Over the last decade, there has been an uptick in the “Do It Yourself”,
or DIY, movement. The rise of the internet and platforms such as YouTube or Pinterest have certainly fueled the craze of DIY. But, why is that the case? Why are people suddenly all about making their own stuff?
Some consumers like to add their own personal touch to the things they create. However, there are still plenty of people willing to shell out top dollar for products they could technically make themselves. It’s possible they can’t afford to do that, however. A huge catalyst of the DIY movement is affordability. In the words of contemporary emcee-and-possible-urban-prophet Lil Dicky, people are trying to “save dat money”.
What does this mean for artists? First, let’s take a look at how people are doing this. Later on, we’ll tackle the plight of the modern-day artist.
How people do it
Whether people are trying to save a buck or picking up a new hobby, the DIY thing can be pretty attractive. There are typically two routes they can take when learning how to do this.
A REAL PERSON
As the kids would say, this is old-school. You want to talk to someone in real life? And learn something from them? What? Yeah, kid. That’s how people used to do it. However old and outdated this option might seem, it is still an effective route for many people. Here are some of the pros and cons.
- Hands-on learning
- Expert advice and encouragement (hopefully)
- Specific to your needs
- Spending time and forming a relationship with another human (weird, right?)
- Have to find said “human”
- Have to convince them to help or teach you
One of the crowning achievements of the internet is YouTube. Most people on the planet are familiar with the platform and know how to use it. In terms of DIY, hundreds of thousands of videos are available to teach anyone just about anything.
- Instant and abundant
- Easy to consume
- No hands-on guidance
- Can lack quality
- No human interaction
What it means for artists
Everybody calm down. You are an artist with a specific craft. You are still an expert and have years of experience creating beautiful things. The personal touch and craftsmanship that you pride yourself on still have value. Nobody, especially a person who has no idea what they are doing, can produce the works that you do.
One tactic you can implement is communicating why you are the best option. Focus on making yourself the obvious choice over DIY. Some things to focus on:
- DIY is hard. It’s much easier to buy something that an artist has expertly crafted.
- People don’t have enough time to learn how to make something. Let alone spend the time it actually takes to make it.
- Most regular people aren’t creatively gifted. You aren’t regular, you’re gifted.
- People are lazy. They don’t even have the desire to try and make something themselves.
That’s the one thing that makes the biggest difference. Everything you bring to the table in terms of skill, experience, and style is what can convince consumers to choose your work. You know how good it feels to make something with your own two hands. The key to selling your products to someone who would otherwise do it themselves is transferring that feeling to them through your art. In 2019 it’s time to bet on you. You make it happen.