Building your brand as an artrepreneur includes several different aspects.
Those include choosing your business model, brand identity and logo, writing an artist bio & statement, photographing your artwork, and selecting your venues. Another really important piece of the puzzle is blogging.
You may be asking yourself, “What does blogging have to do with me as an artist?” or “Why the heck should I be blogging?” It’s important to understand that being an artrepreneur is more than just being an artist. (Though that’s the most critical aspect.) However, it’s also about being an artist who is a business person and can live off of the art they produce. With that being said, let’s talk more about blogging as it relates to artrepreneurs!
Reasons to Blog
Blogging as an artist helps to establish your presence and sell your art online, which is somewhere you want to leave your mark. Rare Tempo’s Art Market offers a great venue for selling your work online! Blogging also happens to be a big aspect of search engine optimization (SEO). If you don’t already know, SEO helps people to find you online, through search engines like Google. If people can find you, they can buy your art from you online. Score!
A big reason that fans are attracted to your art is that they can relate to it in some form or fashion. Many will want to find out more about you because they are so drawn to your work. A blog gives you a voice online to express yourself and talk about topics that you are passionate about.
You become much more authentic and relatable to your audience when you talk about things that you have a passion for. People are drawn to authenticity. Let your interests shine through and people will like you even more! Another thing to consider: many fans are not able to meet you or talk to you in person. Your blog gives them that chance and people want what they can’t have: you!
Express Your Opinions
You may have some strong opinions, like most artists. You care about the world and want people to know what you think. One of the great things about your blog is just that. It’s yours! It will become what you make it.
You can talk about so many different things, including:
- Art that inspires you
- Organizations you support
- Social justice
- Or anything you feel strongly about!
Maintaining a blog will keep your fans and followers updated on the things you are doing. You can talk about the new art you are making or the events you are attending. Plug the galleries that are featuring you and promote other artists that are your friends. This will make it easy for your fans to come and see your work – and maybe even you – in person!
Starting Your Blog is Easy
You will need to format your blog in a content management system (CMS). Don’t worry, it’s easy! Below is a list of some popular options:
Whichever CMS you go with, they will make it easy to start uploading your posts. Sometimes you just need to start. It’s okay to figure out blogging as you go along. Everyone has to start somewhere.
We’ve said it before, but in order to successfully sell your work, you need to first develop and sell your brand. Other people will be interested in you if you are passionate. That’s how you get them to buy in! Passion is vital not just in your art but in your brand as well, so as an artrepreneur, you should communicate that passion to your fans, followers, and people in general. So go ahead and get started with that blog now. What are you waiting for?